What Is a Logo?
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply.
However, a logo can and should be more than a symbol of identification.
If designed well, it also tells a company’s story, by conveying your brand message
in a way that helps to establish an emotional connection with your target audience.
What Does a Logo Do?
Answer: Most of the heavy lifting.
A logo is important for a number of reasons, mainly being that it:
1. Makes a great first impression, which invites customers to interact with your brand
2. Helps you to create a brand identity
3. Gives your company a symbol through which people can better
remember you
4. Distinguishes you from competitors
5. Fosters brand loyalty
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